Privacy Policy

Last revised October 4th 2026

This Policy describes the information we collect from you, how we use that information, and our legal basis for doing so. It also covers whether and how that information may be shared and your rights and choices regarding the information you provide to us.

We value your privacy and will never sell your information to anyone without your knowledge and consent.

Rito Kids does not use data for behavioral advertising and does not display third-party ads.

As used in this Privacy Policy, "Rito Kids", "We", "Us" or "Our", refers to Rito Kids, owned by LIFESTYLE MOSAIC STUDIOS SRL, registered at str. Hărmanului, nr. 44, bl. 3, sc. D, ap. 8, Brașov, Romania.

This Privacy Policy is part of and incorporated by reference into the Terms of Service (the "Terms") governing the use of all "Rito Kids" branded software applications (the "Application/s"), which may operate on any type of computing device (including without limitation, a mobile device), and applies to your use of the Applications and/or the website ritokids.com.

By agreeing to the Terms and/or using the Website or the Application, you particularly agree to the collection, use and disclosure of your information (including personal information) in accordance with this Privacy Policy. We may collect and/or you may be asked to provide us with your information (including personal information) any time you are in contact with us or use the Applications or the Website.

When accessing our website and using any of our services you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy. Irrespective of which country you are based in, you authorize Rito Kids to use your information in, and as a result to transfer it to and store it in Romania and any other country where Rito Kids, or any third party service providers acting on its behalf, operate. Privacy and data protection laws in some of these countries may vary from the laws in the country where you are based, but we will always take appropriate steps to safeguard the privacy of your personal information.

Only when the transfer is based on one of the following safeguards, we will transfer your personal information:

1. If a country outside of EEA ensures an adequate level of protection in accordance with EEA data protection legislation.
2. If we have entered into standard contractual clauses with our contractual partner that are adopted by Commission of European Union in accordance with EEA data protection legislation and are deemed to offer sufficient safeguards with respect to the protection of the privacy rights.

Collected Information

We may collect any or all of the information that you give us together with data about your use of the website and applications, but we will primarily use the collected data to provide you with a satisfactory service and enhance your Rito Kids experience.

We use information for:

1. Delivering and improving our services and products, providing updates, technical troubleshooting, understanding and analyzing trends in connection with usage of the apps, and administering the apps;
2. Analytics and research in a way that we use your information for understanding and analyzing trends in connection with usage of the apps, gathering demographic information about user base, data about where download of our app was performed, and we might use created reports and analysis for the purpose of business intelligence;
3. Security in a way to use your data for enhancing the safety and security of our products and services;
4. Providing customer support to you and to respond to your inquiries; and
5. Our legal obligation when we are required to do so by law.

We do not use personal data for advertising purposes, including behavioral or targeted advertising, and we do not display third-party advertisements in the app.

Collection of Device and Technical Information

We might collect the data necessary for you to use our app and for us to maintain and analyze the functioning of the app and to personalize the content of the app.

We automatically obtain certain information about your computing device, including IP address; Country code; Time zone; session start/stop time; IDFVs, Language; Network status (WiFi, etc.), browser plug-in types and versions; platform, SDK version, timestamp; Technical device information (e.g. device model and name, operating system name and version, CPU information, storage size, screen size, firmware, software API key identifier for application, Push notifications token. Although some of this information (such as IDFA, IDFV, IP address) may uniquely identify your device, this information does not identify you personally. Some legislation (such as US) may treat information that uniquely identifies your device as personal information.

Parent Account and Learning Progress

To use some features of the app, a parent or legal guardian may create an account. For this we collect an email address, which we use only to create, secure and restore the account and to communicate with you about it.

To provide the app's features — instant feedback on handwriting, progress statistics for parents and keeping progress across sessions or devices — we process the content created in the app (such as handwriting exercises and results) together with a user identifier. This data is used only to operate and improve the app; it is never used for advertising or made public.

You can request deletion of the account and all associated data at any time by writing to support@lifestylemosaicstudios.com.

Collection of Classical Personal Information

We may also collect personally identifiable information about you (such as your name and surname, email address), as well as non-personally identifiable information (such as age range and gender) that you provide us by contacting us directly.

We will only use the contact information you provide to us (for example, your name and email address) for the purpose for which you provided it to us. We will not share this data with third parties.

If you wish to delete your contact information that we received upon your specific email inquiry, please send an e-mail to support@lifestylemosaicstudios.com and your e-mail will be deleted from our database.

What is Collected Data Used For

In General

We use the information collected from you for delivering and promoting our services, internal analysis and research to improve the services. You hereby allow us to collect, process and store the data as stated in this Privacy Policy. We use the information we collect about you/your computing device to deliver services to you and to operate our business.

Such use by us and by our Partners may include:

• Delivering our services: developing, delivering and improving our products, services, and content, tailoring our products and services, providing software updates and product support, understanding and analyzing trends in connection with usage of the Application and the Website, administering the Application and the Website, and customer communications. For information that can be treated as personal information in some legislation, we use only device identifiers.
• Analytics and research: Understanding and analysing trends in connection with the usage of the Application and the Website, auditing, learning about user behaviour within the Application and the Website, gathering demographic information about our user base, data about where the Application was downloaded from. For information that can be treated as personal information in some legislation, we use only device identifiers.

We cannot provide all services necessary for the successful operation of our products by ourselves. We must therefore share collected information with third parties (collectively referred to as "Partners"). We share information that can be used to personally identify your device (e.g. persistent identifiers such as IDFV, and IP address) for the purposes of developing and delivering our services and conducting analysis and research. We also reserve the right to disclose your information (including personally identifiable information) when we are legally required to do so, to disclose your information in an anonymous and aggregated manner, meaning you could not be personally identified from it.

Storing of Information

We store your information for as long as needed to provide you with our services and for as long as we are legally obliged to do so. We may store information longer, but only in a way that it cannot be tracked back to you. We delete the information as soon as we do not need it for providing our services and in any event no later than five (5) years after your interaction with our products has ceased.

For EU Countries

We store personal information as long as it is needed for the provision of our services. Traffic information is erased or made anonymous when it is no longer needed for the purpose of the transmission or, in the case of payable services, up to the end of the period during which the bill may lawfully be challenged or payment pursued. Location information is stored to the extent and for the duration necessary for the provision of a value-added service. Cookies, direct marketing and provision of value-added services information (including traffic information used for these purposes) is stored as long as the same is necessary for the provision of these activities, or up to the time when a user opts out from such use in accordance with this Privacy Policy and the "Access to Personal Information" section herein. Other information is stored for as long as we consider it to be necessary for the provision of our services. This section shall not prevent any technical storage or access to information for the sole purpose of carrying out the transmission of a communication or as strictly necessary in order for us to provide the service you requested.

For US

We will retain collected information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by applicable legislation.

Storing might be different depending on the territory of collecting the information and the applicable legislation, but we always strive to store the information only as long as it is needed for the purposes of providing, improving or personalizing our services.

Deletion of Information

When information is no longer needed, we shall delete it using reasonable measures to protect the information from unauthorized access or use.

Protection of Personal Information

We have implemented reasonable security measures to protect the confidentiality, security and integrity of the collected information, and to prevent unauthorized access and the use of information contrary to this Privacy Policy. Although we use commercially reasonable efforts to assure that your information remains secure when maintained by us, please be aware that no security measures are perfect or impenetrable.

Integrity of Personal Information

We strive to enable you to keep your information accurate, complete and up to date. You can access, check and ensure the integrity of your information as described below.

Information Collection Relating to Children

Rito Kids is designed for young children and is intended to be used under the supervision of a parent or legal guardian.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information of a child under 13, we will take all reasonable steps to delete the information as soon as possible. If you become aware that your child has provided us with personal information without your consent, please contact us at support@lifestylemosaicstudios.com

We do not collect or use children's data for advertising purposes and do not display any third-party ads within Rito Kids.

In-App Purchases

Our Applications enable in-app purchases. We do not process payments for in-app purchases nor have access to your credit card information.

In-app purchases may be made only upon entering the app store password and you are responsible for maintaining the security of such password. You should also take into account that some operating systems on mobile phones do not require entering of the app store account password to carry out in-app purchases.

Opt-Out

You are always free to opt out from the future collection of your personal information by Rito Kids in accordance with this Privacy Policy by uninstalling all the Applications from each of your computing devices and discontinuing use of the Websites.

Cookies and This Website

The ritokids.com website does not use cookies, analytics or tracking. Like any website, our hosting provider processes technical data such as your IP address and browser type in server logs, solely to deliver the site and keep it secure. Fonts are loaded from Google Fonts, which means your browser connects to Google's servers when you open the site.

Analytics

We share limited technical data with trusted third-party service providers (such as analytics and infrastructure providers) who process data on our behalf. These providers act as data processors and process data only according to our instructions.

We use:

Do Not Track

"Do Not Track" is a feature enabled on some browsers that sends a signal to request that a web application disable its tracking or cross-site user tracking. We do not do any cross-site user tracking for advertising purposes, and our website does not use cookies. We are however legally obliged to disclose that: "At present, Rito Kids does not respond to or alter its practices when a Do Not Track signal is received."

RevenueCat

RevenueCat provides us with the ability to and collect statistical data on the usage of our app (RevenueCat privacy policy can be found at: https://www.revenuecat.com/privacy/).

Firebase SDK

Firebase SDK provides us with the ability to and collect statistical data on the usage of our app and capture and collect crash logs (Firebase privacy policy can be found at https://www.firebase.com/terms/privacy-policy.html).

Mixpanel SDK

Rito Kids uses Mixpanel to better understand how people use the app — which features they enjoy most, where they might get stuck, and how we can improve the overall experience. Mixpanel helps us analyze user behavior in an aggregated and anonymized way, so we can make data-driven decisions to improve the app and prioritize updates that matter to our users.

We do not share personal information like names or email addresses with Mixpanel unless you've explicitly given consent. All data is handled in compliance with GDPR and other applicable privacy laws.

For more information, you can view Mixpanel's Privacy Policy at https://mixpanel.com/legal/privacy-policy/

Third Parties Terms of Service

We may provide links and/or connections to third-party websites or services from our website and our mobile applications. We are not responsible for the practices employed by websites or services linked to or from Rito Kids website or applications, including the information or content contained therein.

Please remember that when you use a link to go from the Rito Kids website or application to another website or service, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those linked on our website or in our applications, are subject to that third party's own rules and policies. We are not responsible for the privacy practices or content of these third-party sites.

Legal Basis for Processing Personal Information

In each case where we process your information, we do so lawfully in accordance with one of the legal bases set out.

Our legal basis for collecting and using the personal information will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where: (i) we have your consent to do so, (ii) where we need the personal information to perform a contract with you (e.g. to deliver a service you have requested), or (iii) where the processing is in our legitimate interests (and not overridden by your data protection interests or fundamental rights and freedoms). In some cases, we may also have a legal obligation to collect personal information from you, or may otherwise need the personal information to protect your vital interests or those of another person.

Support

If you have further questions or any concerns regarding privacy with Rito Kids and have already signed up in Rito Kids, the best way to get the answers is to contact us by email at support@lifestylemosaicstudios.com

If you submit a support request, we may receive your email address and other information you provide related to your support request ("Support Information"). We use Support Information only to provide support to you. We don't sell or share your email address unless we have your express consent and in the following circumstances:

1. We may share your Support Information with our support providers, but only for the purpose of providing support to you.
2. We may share your email address and Support Information to enforce compliance with our mobile application license agreements and user agreements, to respond to legal requirements, when legally required to do so, and at the request of governmental authorities.
3. We may share your email address and Support Information with a successor entity or in connection with a corporate merger, consolidation, sale of assets or other corporate reorganization provided that use of your email address is otherwise in compliance with this Privacy Policy.

Your Data Protection Rights

You have rights in connection with your personal information and how we handle it, i.e to access, correct, update, or request deletion, object the processing, restrict processing, request portability, withdraw your consent and right to file a complaint. You may do so by contacting us at support@lifestylemosaicstudios.com.

Your rights:

1. To access, correct, update, or request deletion of your personal information.
2. To object to the processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.
3. If we are processing your personal information with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted pursuant to lawful processing grounds other than consent.
4. You have the right to file a complaint with a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

You can control and limit the type of personal information we collect and process about you in a number of ways. For example, you can disconnect your social media account(s) from our application or control your social media privacy settings to limit the information shared with us. You can also reset your mobile advertising identifier or limit ad tracking altogether using the settings on your phone. You can also limit or disable the use of cookies (or similar technologies).

We will respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Changes to this Privacy Policy

We may amend this Privacy Policy from time to time. Any changes will be placed here and the amended version will supersede this version of our Privacy Policy. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected. We will take reasonable steps to draw your attention to any changes in our Privacy Policy. However, we suggest that you read this document each time you use the website to ensure that it still meets with your approval.

If we make changes in the way we use your email address, we will notify you in advance of posting by email. Such modifications will become effective on the date set forth in the email.